studies
Brand Design Project
Scope:
Graphic Design
Brand Identity
Creative Direction
Assignment Objectives:
The brand will be composed of three components: company name, tagline, and icon/logo– each is responsible for conveying a different aspect of the product/message
Brand association: associating your company/institution with a charity or non-profit organization allows you to create a more unique brand by expanding the company's story to include a philanthropic purpose that allows the audience/consumer to contribute to positive change
Poster 1
Poster 2
Poster 3
Project Design Board
Brand Mock Ups
Concept Poster
Scope: Graphic Design
Assignment Objectives:
Choose one of the following: (1) a Shakespearian or Greek play, (2) an opera, or (3) a personal choice
Project a clear understanding of content, a commitment to the message, and an intended sequence of encounters step away from the literal landscape and explore symbolic and metaphoric images and relationships
Use appropriate graphic vocabulary to represent the message, a definite sequence of hierarchy, composition with emphasis on directional intervals of space, and attention to the dynamic possibilities of the frame selection
Utilizing the principles of visual hierarchy and composition
Process Drafts
Final Draft